A visitor attraction which offers a customer feedback form takes 10,000 respondents a year. The form takes two minutes to complete. One can assume that transcription takes time equal to completion so the attraction would save 20,000 minutes (333 hours) a year in transcription time. At the cost of £10 per hour transcription the company would save £32,244 a year using Capturx forms to instantly digitise the data.

In the scenario where there are three researchers completing forms by asking questions to multiple respondents it might take five minutes to complete a single form. If each researcher completes 100 forms per month that would total 25 hours. At a rate of £10 pounds that is £250 for three researches to complete all the forms and a further £250 for the transcription. If the company does this monthly then the annual cost of transcription is £2618.

An Adapx Excel kit costs £925. That covers the full package plus a pen. Extra users can be added by purchasing additional pens at a cost of £185. Clearly in both scenarios the company saves a lot of money in the first and those savings continue year on year.